comfort food*, design love

The humble hamburger.

Graphic designer Amy Moss was approached by The Cool Hunter to style some photos for a pitch to good old McD’s, about a pop-up restaurant for fashion week. As Amy says on her blog Eat Drink Chic, “The concept was to give McDonalds food a complete makeover and re-brand the fast food giant with an aesthetic suitable for a 5 star restaurant.”

What an intriguing idea! Risky, definitely, but I for one definitely wish it’d happened. Just to see what the reaction and fallout would’ve been :) (hopefully good, of course!)

Oh, and I would’ve approached Juicy Couture to brand the sauces. Ha! Imagine – Juicy Couture ketchup.

So now I really want to eat a cheeseburger and a huge pack of fries – with ketchup, chilli and mayonnaise. Yup.

{photography by Marija Ivkovic, styled by Amy Moss of Eat Drink Chic}

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